My name is Aurora (and I publish under the name Andrea Terra), and I am an expert in entrepreneurship. I currently work at one of the most prestigious accelerators globally. Every day, I interact with dozens of entrepreneurs, and by the end of each year, hundreds of people have gone through our programs.
I have spent my entire career—over 20 years—supporting people through their empowerment journeys. And, for the record, I am an entrepreneur myself.
I see it all the time, and I have experienced it firsthand: people who break away from everything before daring to take the leap toward what they truly love—sometimes even as a desperate attempt to move forward—searching within themselves for what they are good at, hoping to put those skills to use while leaving everything else behind.
And yet, I believe there is another way to begin—another way to express what you have come to contribute to this world: I am talking about inclusive and creative thinking.
You don’t have to leave everything behind before you start. We’ve been sold this narrative: "find your purpose," "chase your dreams," "take a risk." And yes—by all means, go for it, with passion and commitment—BUT not without a plan and a solid foundation.
I would like to invite us to return to building as craftswomen—to discover our superpowers and organize them into a successful business, using a structured approach and with the right support.
One step at a time—no need to rush; slow down and find what truly resonates with you.
Personally, I’ve discovered a way to build a business out of my own passions: traveling and writing.
Ever since I was a child, I’ve been a great dreamer, a storyteller, and an explorer. In my early adulthood, I lost touch with those abilities, but recently, I’ve reconnected with them.
I am certain that you have your own unique superpowers, too.
Perhaps you run a blog, are writing a novel, offer literary services, share stories about your travels, create video content, or simply love reading and taking photographs—and you dream of turning that into your profession.
In my upcoming articles, I’ll share tips on how to develop these types of business models. For today, here is a piece of advice:
Identify what you love and what you’re good at—things that others might value enough to exchange something for—and start laying the foundation. There’s no need to tear anything down; just take one step each day and enjoy the journey.
I’d like to invite you to engage with TERRA—whether by reading or sharing—where I explore how travel transforms us, and how imagination, creativity, and a holistic approach help us become more complete human beings. Above all, it’s about finding your own voice—much like the mission behind Visionarias Business, which has featured this article on their website. It’s an initiative led by an incredible woman: Marita Seara.
